The importance of ‘Time on Page’ for luxury websites
When we create a luxury website, we prioritise design, navigation and copywriting first and foremost. Why?
Because when it comes to search engine optimisation (SEO), ‘Time on page’ (the amount of time a visitor spends on a particular page before navigating away) plays a crucial role in determining your website’s overall performance.
The days of keyword stuffing to artificially bolster search engine rankings are behind us. Search engines are much cleverer now and can easily spot if a website is trying to ‘game’ their algorithms.
Time on page is now one of the most important metrics (together with site speed). From a search engine’s perspective, the longer a visitor is looking at your page, the more engaging they must find it. This signals that your content is resonating with your audience, and this in turn can significantly improve rankings.
Conversely, if visitors quickly bounce away from your site, it normally indicates that your content isn’t meeting their expectations (or they just don’t like what they see, or feel).
Here are the top 5 things we focus on to encourage visitors to linger for longer…
1. Stunning Design
A visually attractive design captivates users from the moment they land on your site. We always make sure to use high-quality images and video, an appealing colour palette, hand picked fonts and unique layouts to draw visitors in.
2. Intuitive Navigation
It’s essential that your website is easy to navigate. Complicated menus can frustrate visitors and lead to quick exits. Clear, intuitive navigation keeps users on your site for longer.
3. An Engaging Narrative
Words are astonishingly powerful. They can persuade, influence and change behaviours. Look at our homepage for example - it is designed to draw you in with on-brand key messages that are specific to you.
4. Loading Speed
No one likes a slow website. We always optimise images and streamline code to improve loading times. A fast-loading page keeps users engaged and reduces bounce rates.
5. Mobile Responsiveness
Ensuring your website is mobile-friendly is non-negotiable. A responsive design adapts to different screen sizes, providing a seamless experience that encourages longer visits.
Great design, easy to use navigation and great copy are essential for luxury web design. And understanding time on page, will set you up for success, not only enhancing the aesthetic appeal of your site but, more importantly, improving its search engine rankings.
If you have an upcoming project our would like to find out more, please get in touch. We’d love to hear from you.
