Have you ever been let down by a business that you held in high regard? I know I have many times. And how often is that the fault of a particular person? The delivery driver who wants to get back home. The burly bouncer at the entrance of the jewellery shop...

A crucial factor in the success of a luxury business comes down to design in one way or another. Whether that’s branding, product design, promotional materials, website, stationery or event invitations, there are almost no exceptions...

From the uniform of your staff to the copy on your website, detail is the key to portraying the image of sophisticated luxury, an image your company must have to attract the kind of clientele you need. Get it right and you will be one step closer to marketing enlightenment…