Have you ever been let down by a business that you held in high regard? I know I have many times. And how often is that the fault of a particular person? The delivery driver who wants to get back home. The burly bouncer at the entrance of the jewellery shop...

Many luxury jewellery brands just don't get how important good quality product photography is. My rule of thumb when it comes to luxury brand product photography is this: the quality of your photography needs to be 'as good if not better than' the quality of your product or service...

Do you have a corporate video, or a short film to tell your luxury brand story? What about 'explainer videos' to educate your customers? Film is crucial for a luxury brand. It tells your story. It maximises visibility. It increases engagement and call to action… 

An increasing amount of luxury consumers are over 65 years old and luxury businesses need to be very aware of this in terms of marketing, particularly in the digital realm. Older consumers are typically wealthier and spend their money more wisely... 

Affinity (or Partnership) Marketing is a highly targeted form of marketing, which allows luxury brands access to each others’ wealthy customers. This collaborative approach dramatically increases the potential for gaining new clients...

Positioning is marketing in reverse. Instead of thinking in terms of your brand, it is all about thinking about the position you hold in the mind of the consumer, your customer or potential customer. Brand positioning is where corporate egos need to be left behind...

Often luxury brands feel that Digital Marketing is not relevant to them due to a smaller potential audience and fewer opportunities than mass market brands. This is simply not the case. A recent study shows that 72% of people in the UK use the internet to research high value purchases...

A crucial factor in the success of a luxury business comes down to design in one way or another. Whether that’s branding, product design, promotional materials, website, stationery or event invitations, there are almost no exceptions...

From the uniform of your staff to the copy on your website, detail is the key to portraying the image of sophisticated luxury, an image your company must have to attract the kind of clientele you need. Get it right and you will be one step closer to marketing enlightenment…